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Business Administration
Management, finance, marketing and HR.
Group 3Code: 22100 Marks
Syllabus Outline
I. Management
- Management Functions/Roles
- Strategic Management
- Organizational Structure
- Leadership and Motivation
II. HR Management
- Job Analysis
- Recruitment/Selection
- Training/Development
- Performance Management
- Compensation
III. Financial Management
- Time Value of Money
- Financial Statements Analysis
- Risk and Return
- Capital Budgeting
IV. Operations and Supply Chain
- Operations Strategy
- Process Strategy
- Capacity Planning
- Inventory Management
- Supply Chain Basics
V. Marketing
- Marketing Strategy
- Segmentation
- Branding
- Pricing
- Distribution
- Integrated Marketing